15 Examples of Pricing Page Web Layouts for Ideas & Inspiration


Pricing tables are a crucial element for any premium web application or service. They showcase the available options and direct potential buyers to a particular choice.

A well-designed pricing table can make a huge difference in your business. It can attract customers, increase conversions, and boost revenue. Therefore, it’s essential to showcase pricing information on your website in an easy-to-read and stylish manner.

To help you create a stunning pricing table for your website or app, we have compiled this inspiring collection of beautifully designed pricing pages.

From minimalist designs to more complex ones, there’s something for everyone. Take a look at these inspiring pricing pages and let your imagination run wild!

Big Cartel’s Pricing Page

Big Cartel’s pricing page is beautifully designed and highly interactive. It features a compact yet well-organized table that accommodates a broad range of content.

Big Cartel Pricing Page Web Design Inspiration

Shopify’s Pricing Page

Shopify’s pricing page uses subtle and visually pleasing color changes to help users distinguish between different plans. The Business Plan is prominently displayed as ‘Most Popular’ to help users quickly identify it.

Shopify Pricing Page Web Design Inspiration

Crowd Signal’s Pricing Page

The pricing page of this site adopts a clean and minimalist approach. The design is simple yet effective, with no extravagant tables or excessive graphical elements.

Crowd Signal Pricing Page Web Design Inspiration

Zendesk’s Pricing Page

Zendesk’s pricing and sign-up page design is truly captivating. The page features a minimal number of elements strategically placed to increase sign-ups and ensure a seamless user experience.

Zendesk Pricing Page Web Design Inspiration

Litmus’s Pricing Page

The pricing page design features a fresh and modern table layout that incorporates nice icons, even spacing, and sleek design elements. The header of the pricing page is seamlessly integrated with the rest of the site’s design style, creating a cohesive and on-brand user experience.

Litmus Pricing Page Web Design Inspiration

Jazz HR’s Pricing Page

The most important plan is pre-selected and prominently displayed, indicating to users that it offers the best value and features. Additionally, a free trial is offered to allow users to experience the service before committing to a paid plan.

Jazz HR Pricing Page Web Design Inspiration

Mailchimp’s Pricing Page

Mailchimp’s pricing page stands out from the rest due to its unique vertical orientation. This layout effectively organizes the various pricing details and features, creating a visually engaging and user-friendly experience tailored to the content provided by Mailchimp.

Mailchimp Pricing Page Web Design Inspiration

Squarespace’s Pricing Page

Squarespace’s pricing table boasts a sleek and stylish design that exudes quality and professionalism, adding to the app’s overall appeal. The pricing page is also well-organized, enabling users to easily navigate and select the plan that best fits their needs.

Squarespace Pricing Page Web Design Inspiration

Harvest’s Pricing Page

Harvest’s pricing detail page presents three plans in a simple yet visually appealing table, with a clear call-to-action button to encourage user sign-ups. The page’s unique selling point lies in its simplicity, providing users with a straightforward, easy-to-navigate pricing experience.

Harvest Pricing Page Web Design Inspiration

Crazy Egg’s Pricing Page

Crazy Egg’s pricing detail page has been designed to create a visually appealing and engaging user experience, resulting in a higher conversion rate for each plan type.

Crazy Egg Pricing Page Web Design Inspiration

FormStack’s Pricing Page

Formstack highlights its most popular plan by using a distinct color and larger box size to make it stand out from the other options. This enables users to easily differentiate and identify the best plan for their needs.

FormStack Pricing Page Web Design Inspiration

Campaign Monitor’s Pricing Page

Campaign Monitor’s pricing page includes a free plan option, with clearly labeled buttons encouraging visitors to sign up for the free account.

Campaign Monitor Pricing Page Web Design Inspiration

Github’s Pricing Page

This pricing detail page exudes a high level of professionalism and visual appeal, providing a clear and comprehensive overview of the packages offered by the company.

Github Pricing Page Web Design Inspiration

Slidedeck’s Pricing Page

Slidedeck Pricing Page Web Design Inspiration

Team Treehouse’s Pricing Page

Team Treehouse offers multiple plans, each with a detailed list of clearly outlined features to help users make an informed decision. The pricing page also includes prominent call-to-action buttons encouraging users to sign up for the plan that best suits their needs.

Team Treehouse Pricing Page Web Design Inspiration

Disqus’s Pricing Page

Disqus offers three different plans, each tailored to specific needs and preferences. The pricing for each plan is prominently displayed at the top of the plan details, making it easy for users to compare and choose the option that best suits their budget and requirements.

Disqus Pricing Page Web Design Inspiration

The Key Components of a Great Pricing Page

A well-designed pricing page helps users make buying decisions easier. Here are some key things to consider when designing a pricing page:

  • Clarity: The page should be clear and direct. Prices and plans should be easy to find and understand without confusion.
  • Comparison Features: Offering side-by-side comparisons of different plans or products helps users weigh up their options quickly. This should be organized so that users can spot differences and similarities without effort.
  • Visual Hierarchy: Design the page so that the most important information catches the user’s eye first. Use size, color, and spacing to guide the user’s focus to critical elements like prices and key benefits.
  • Call to Action (CTA): The call to action, such as “Buy Now” or “Sign Up,” should be obvious and inviting. Place it where users expect to find it, and make it stand out so it’s easy to take the next step.
  • Simplicity: Keep the design simple. Avoid clutter that can make the page hard to use. A clean layout helps users find what they need without getting lost.
  • Responsive Design: The pricing page must work well on both desktops and mobile devices. Users should have a good experience no matter what device they use.
  • Trust Signals: Include elements that build trust, like security badges, customer testimonials, or a money-back guarantee. These can make users feel more comfortable making a purchase.
  • Updates: Prices and services can change. Make sure the page is easy to update without needing a complete redesign each time.

Focusing on these elements will make your pricing page design appealing and functional, guiding users to make a decision easily.

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