The great thing about typography is that it always makes sense. You do not need to read between the lines to get the point of the idea. Everything lies just on the surface. But, even though it’s self-explanatory, type can still provide design with a compelling, story-like feel.
And when typography is the driving force behind brand identity, it will always catch the eye. Even though it does not possess the same qualities as other types of art, it is still very flexible. It can be minimal or, on the contrary, wildly extravagant. It can be monochromatic or packed with bright colors. It can feature common fonts or custom ones.
Indeed, typography-centric designs can be incredibly creative and multi-faceted. To prove this, we have a collection of splendid examples where typography is the focal point.
Publishing House by Maurizio Pagnozzi
The name of the project speaks for itself. Publishing is widely associated with books. Therefore, the designer has used the word “book” set in an eccentric custom font as a basis for the design.
Not only is it featured in the logotype but also in the background and decorative elements. Concentric circles can lead eyes wherever you need them to stand behind the beauty of this unique design. Although Maurizio Pagnozzi may have taken it a little too literally, the result is fantastic.
archAssist by Pop & Pac Studio
The letter “A” is the heart and soul of this project. The idea is simple yet clever. The team of creative studio Pop & Pac shows us how taking a minimal approach can shine when in the right hands.
Inspired by the beautiful “rotational” designs of Frank Lloyd Wright and other famous artists, they demonstrate their unique take on reinterpreting geometry.
Materia by Paprika
This project falls into the group of artwork that follows the “less is more” principle. The design is incredibly simplified, yet this does not mean that it is dull.
On the contrary, it charms with the complexity of forms and intricacy of an idea. Smooth curved lines with no beginning or end form each letter and decorative details.
Personal Branding by Dianne Butial
The personal branding of Dianne Butial screams out the eagerness of the artist to create bold ideas. Without a doubt, her current project made a statement, and a skillful play with typography helped her to do this.
The beautifully elongated letters have transformed a simple word into a decorative tool. It is used as a logotype as well as the pattern for prettifying the back of the business card, along with some other stationery items.
Linewise – Personal Branding by Pooja Bhapkar
It is so expressive that you don’t need any other decorative elements. The typographic centerpiece is bold, multi-faceted, bizarre, and truly unique.
Project by Tariq Yosef
The Arabic alphabet, as well as the East Asian alphabets, have a unique charm and a powerful personality. And this concept created by Tariq Yosef is vivid proof of that.
Using the simplest geometric shapes, the designer has created fantastic letterforms. They are bold, playful, and inspiring.
Al Hudaida Hotel Brand Identity Design by Yogas Andrian
Much like the previous example, a beautiful Arabic text takes center stage here. It is used to create the logo as well as the pattern for decorating other elements of the brand identity.
Simple geometric forms and a gorgeous blue color convey the hotel’s lovely atmosphere for which the concept was created.
Premio AV 5th edition by Happycentro Design Studio
This design may look a bit like archAssist by Pop & Pac Studio, featured above. Here, the Happycentro team uses space, primitive geometric shapes, and a halftone effect.
However, they are different. In the case of Premio AV 5th Edition, there are two symbols: “A” and “5”, and together they represent the fifth anniversary of the magazine «AV».
Personal Branding by Daniela Flores Chacón
Typography and a well-thought-out color palette are the two main components of the personal branding of Daniela Flores Chacón.
Note that it does not look girlish or schmaltzy. On the contrary, it is serious and business-like. Taking the word “hey” as the central element of the design, Daniele has created a pattern that enriches the background. It is also featured on the back side of the business card, serving as a welcoming message.
Chalkboard Lettering Stationery Set by Lisa Nemetz
Our collection wouldn’t be complete without the Chalkboard Lettering Stationery Set by Lisa Nemetz. The project feels rustic, authentic, and hipster-like. The most inspiring aspect lies in the intricate combination of words and decorative details.
Even though this kind of lettering demands a chalkboard-like surface to reveal its beauty, nevertheless, grainy surfaces of various colors, as well as non-uniform backgrounds, will do the trick – giving you lots of room for creativity.
Creating a Strong Identity
You need to be rational, reasonable, and conservative when it comes to business cards, notebooks, and other types of stationery seen in brand identity projects. After all, you are limited by space. However, even though you are obliged to fit your idea onto a small sheet of paper, you aren’t restricted by your imagination.
Using typography to create the entire design is a unique way to go. With a selection of custom font families, you can go for a minimalistic approach like Pop & Pac Studio did with their concept “archAssist” or a highly decorative one like Pooja Bhapkar did with her branding.
Not only will it stand behind the overall beauty, but it will also support the message and communicate the story behind the brand. Typography was, is, and always will be a valid option for your design projects – regardless of their scale.