Smaller ecommerce sites have the luxury of not having to follow the pre-defined design styles that many larger corporate stores need to use. They really don’t need to have a content-heavy landing page, a mega-menu with hundreds of categories, or even a section for suggested or alternative products. All smaller stores need for their prized products is a great designer that will build a simple and modern site around those items. Of course, a buy-it now button would be helpful as well. Not much more is needed. Shopping really does not have to be complicated.
Many smaller stores still have the notion that they need to look like one of the big boys. That really is not case as we prove with these 50 ecommerce sites below: