The popularity of electronic commerce is growing at a breakneck pace due to the enormous potential of web technologies. If you open a brick and mortar store, you will have to limit your target audience to people from nearby areas. In the sphere of eCommerce, there are no regional limits at all. Customers from any part of the world and at any time can buy your products, which is another service that actual shops can’t provide.
With the eCommerce boom, the demand for eCommerce themes boomed as well. These ready-made web design solutions allow merchants to have their e-stores up and running in no time. And what’s cool, they don’t need to be skilled in coding. Just follow a few steps for the installation, replacement of the default content, some customization and voila … you have a ready-to-use store.
When choosing an eCommerce theme for your site, you can opt for a paid or free design. While paid themes are definitely win-win solutions, there are also multiple freebies that can be equally as good as paid alternatives. In this post, we provide a showcase of 20 free eCommerce themes that comply with the best standards of web design and the latest UX innovations, both visually and in terms of functionality.
The themes listed below are powered by open-source eCommerce platforms, particularly PrestaShop, OpenCart, Magento, and WooCommerce. These functional engines make it a breeze to manage online stores and their inventory. Choose the right platform depending on your eCommerce needs and the size of your store. Magento is suitable for large stores while OpenCart is intended for small ones. If you run a middle-sized store, PrestaShop and WooCommerce are ideal options for you.
Free WooCommerce Themes
Muscle Pharm is a WooCommerce freebie with a premium look. Powered by flexible Cherry Framework, its design is fully editable. Full-width slides and promo banners enhance product promotion, whereas boxes add a sense of structure to the layout. The theme also makes use of many small yet useful UI elements such as pixel-perfect icons, sale badges, and social media options, to name a few.
Shopper is recommended for online merchants that want to keep their marketplaces clean looking and user-friendly. Its major features include a three-column product showcase, subscription widget, social icons, custom background border and color. There is also a fixed dropdown menu that never goes out of sight while scrolling. Optimized for search engines, portable devices and modern browsers, this WooCommerce theme makes use of valid XHTML and CSS techniques.
ShopIsle is a free WP theme integrated with WooCommerce functionality. Visually, this mobile-friendly design stands out for its full-screen header slideshow, background video, and clean product blocks. By means of the theme options panel, you can easily change its settings such as colors, logo, layout, and others. As ShopIsle is localized, it’s possible to translate all of its default text without having to deal with the source code.
AccessPress Store is an ultramodern WooCommerce theme packed with an enormous set of features. It comprises of six built-in widgets, easily configurable slider, boxed & full-width layout options, YouTube video integration, etc. Browsing your e-store, shoppers can use two types of search, one for products and one for content. There are also multiple eCommerce elements such as a promo ticker, banners, and credit card icons. The theme is fully based on a customizer that allows you to preview all the changes live while building a store.
The last free eCommerce solution listed in our roundup is WooShop. Its clutter-free layout is attentive to detail, which can be seen in hover effects over product images. To help you personalize your website style, this WooCommerce theme allows unlimited control over the color scheme. It also features a customizable header and custom widgets. Built with a responsive WordPress framework, WooShop makes it possible to target mobile shoppers.
Free PrestaShop Themes
Book Hangover is a premium-like freebie belonging to the vast collection of PrestaShop themes crafted by TemplateMonster. Its navigation is presented through a horizontal mega menu and a vertical bar featuring a shopping cart, search, social login, currency and language switchers. This content-focused design is spiced up with a parallax effect for more dynamic scrolling, and hover effects for better product presentation. On hover, items show up with more images and product management options.
Leo Game Gear
Leo Game Gear is a PrestaShop freebie intended for stores offering gaming equipment, mobile devices, and any other high-technology goods. It is integrated with powerful modules such as mega menu, live theme editor, and widget manager. Built with Leo Framework, this responsive theme has an intuitive control panel to configure layout and color options with ease. Among its other features, it’s worthwhile to mention three skins, full-width slider, menu for nested pages, and multilingual support.
Prestige boasts a visually impactful design with a dynamic full-width slider, elegant banners, and parallax backgrounds. Fixed to the top of the page, a mega menu and search option are constantly accessible while scrolling. With the help of an innovative customization tool, you can change colors and fonts with a few clicks directly at the front-end. This free responsive PrestaShop theme can be integrated with Olark chat, which will enable customers to communicate with you live.
AP Hair Salon
If you run a beauty or fashion store, consider this full-fledged PrestaShop theme. AP Hair Salon‘s elaborate design incorporates modern technologies of web design and eCommerce. They include Ajax shopping cart, canvas menu, owl carousel, Font Awesome, swipe animations, and grid & list modes to show your merchandise. The theme is also integrated with Visual Composer that can facilitate the process of page building dramatically.
Tire Rack offers an out-of-the-box design for automotive shops. In its package, you will find a number of premium tools, e.g. color switcher, mega menu, and others. A grid-based structure and functional header add to the usability of this design. Tabs are used to categorize products by new arrivals, best sellers, and popular items, and present all of them in one area of the page. Support for different currencies and languages gives you an opportunity to bring your store to the global market.
Free OpenCart Templates
HotSpot is a professional OpenCart template notable for a tile-based layout with attractive banners. Surrounded by clear space, the product block makes use of hover effects for functional purposes. Bringing a mouse pointer over a certain item, buyers can see its rating and different options such as a cart, wish list, comparison, and quick view. The template is pre-built with newsletter subscription and contact forms.
ThemeGlobal Lite is a responsive OpenCart solution providing full functionality for your store on all portable devices. With sample data, you can set up the theme in the same structured way as shown in the live demo. Its powerful admin interface provides unlimited possibilities for customization. The feature set of ThemeGlobal includes an all-purpose slider, dynamic notification popup, cloud zoom and product quick view options.
This mobile-friendly OpenCart template Garment Shop boasts a versatile eCommerce design suitable for any store regardless of its merchandise. For convenient navigation across your site, visitors can use mega menu and the back-to-top button. A quick view option also lets buyers explore product details in the lightbox, without proceeding to a new page. To display your inventory compactly, there are full-width slides and multiple carousels throughout the page. Powered by Bootstrap 3, the template supports HTML5 and CSS3.
Vetiver is an OpenCart template meant for cosmetics or any other beauty-related stores. Its clean header keeps all the essential options in focus, e.g. menu, search, checkout, account options, and some others. This effective, parallax-based design boasts large image and video backgrounds to engage the audience. Thanks to integration of Google Maps API, you can display the location of your store on the map, which will make you look better established.
KingStore Lite is a multilingual OpenCart template that works with virtually any language and in all the modern-day browsers. With the aid of Revolution Slider, it’s easy to showcase any type of content with cool transition effects and animations. You can also create custom product sections with an unlimited number of items. Regarding customization, the theme control panel enables you to tweak its color scheme, typography, and background patterns or even edit any custom code.
Free Magento Themes
Fit Body is a retina-ready and responsive Magento theme appropriate for sports equipment stores. Sticky navigation, large imagery, parallax blocks and green color accents can enhance the look and feel of your eCommerce site. Online shoppers will easily find it in search engines due to the SEO-friendly nature of the theme. Social sharing buttons, testimonials, blog video and integration can add some extra power to your web store.
Cycling is a minimalist Magento theme that has been designed for selling bicycles or any other vehicles online. It features tools to switch between different languages and currencies, so, with their help, your store can target shoppers from different parts of the globe. To preview the chosen items, buyers don’t have to leave the page where they are staying at that moment. This convenience is provided by a dropdown cart. Page-wide sliders are overlaid with captions, prices and CTA buttons motivating customers to make a purchase.
Shoe Store is a fully responsive Magento theme tailored for footwear and clothing stores. It utilizes Bootstrap technology combined with HTML5 and CSS3. The theme is supplied with all the eCommerce essentials including product gallery, image zoom, wish list, and comparison options. Simple navigation presented via a dropdown menu and back-to-top button can improve the usability of your store.
CozyHome is a Magento-powered solution for stores selling furniture, tableware or any other home-related items. It comes with a sitemap, advanced search, product slider, banners and sale badges. Product categories, items added to the cart and a newsletter signup form are unobtrusively shown in the sidebar. The header features a background pattern, while the rest of the layout is white and easy on the eye, with only red elements drawing attention to important details.
This Magento freebie is custom-made for selling cameras, phones, laptops, and other electronic devices on the web. Electronics supports different currencies and languages to promote your store to an international audience. Single product pages feature social media options to spread the word about your merchandise among users of Facebook, Twitter, Google+ and other networks. The theme has an uncluttered layout free from any distracting elements, which will let you bring your offerings into focus.
We have shown you 20 free eCommerce themes powered by different open-source platforms. It’s your turn to choose that one is suitable for your store and give it a try at no cost. Don’t forget to make sure the theme is compatible with the current version of your eCommerce platform.