Advertising the Cool Vespa, a Timeless Design Icon

The Vespa, with its typically Italian elegant design, is a timeless design icon. For over sixty years now, Vespa has been building many models of its low running cost scooter using the same design basis as its original. They know it, we know it, Vespas look cool and are cool.
In modern times how do you advertise a timeless design icon? Below you will find a small selection of modern Vespa print ads.

Vespa Squareheads

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Vespa Cops

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Vespa Tram

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Vespa Words

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Vespa Kustaa

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Vespa Rainbow

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Vespa Metal

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Vespa Cheetah

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Out of Milk

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The Commute

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To The Dentist

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To The Inlaws

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Vespa Australia Ad

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Piaggio Vespa – Eiffel Tower

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Piaggio Vespa – Statue of Liberty

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Piaggio Vespa – Big Ben

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Vespa Poster

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