Is the cookie law dead? At least one company is willing to call it already.
A month after the law came into effect in the UK, software company Silktide conducted research into how websites were coping.
In their video “The Cookie Law – 28 Days Later”, Silktide announced their findings, mocked the ICO’s complaints process and declared the law effectively dead:
“Although the ICO announced it has received ‘hundreds’ of complaints, given the volume of UK websites that number is exceedingly small. Given the majority of normal people don’t even know about the law or how to raise a complaint, we’d say the chances of a small/medium business website being picked on for inspection are practically zero.”
“Unless the ICO decides to make a serious example of a big website soon, we expect this law will soon be ignored, and eventually forgotten. And frankly: good bloody riddance”.
What do you think of the controversial cookie law? Are you still implementing solutions or have you given up trying to comply? Let us know your thoughts below.