It’s undeniable. Branding is the life blood of any business. Even for small businesses, you’ve gotta build brand identity, or be ready for your company to go belly up. A big part of many company’s brand identity is the logo. It’s like the face of your company. You need one that’s good looking and instantly recognizable. To that end, colour can make a big impact on not just how your logo looks, but as a result how your company’s perceived. [...]

Colour. It’s something that we all use in our web or print work and finding the right colour to highlight, emphasise and stand out from the crowd can be easier said than done. Trying to make a decision about which hex code to use got me thinking, how many colours are there? 3 or 4? Depending on whether you work predominantly in web or print your answer might be 3 or 4. Red, green and blue or Cyan, Magenta, Yellow [...]

A great color scheme can really make your visual design stand out. Often times the difference between an eye-grabbing design and a bland one is the color combination. The same layout of shapes and text, when paired with the right color scheme, can go from drab to fab (wow that was corny). There are certain trusted color combinations that many designers go to: red and blue, yellow and green, black and white. They work, but they’re overused. If you want [...]

The marvelous thing about color within design is you have the choice from an infinite number of possibilities and combinations. On the flip side of that, having infinite color possibilities makes it very difficult to lock down on the perfect color scheme or palette for your project. This is were the post will hopefully help you. In this post we have collected 25 completely free tools, apps and generators to help you find, manage, and create beautiful and, hopefully, perfect [...]

Over the past year or so we have periodically published web design collections and inspirational showcases from the most popular and important design categories. In total there are 14 different and varied categories or styles and within each category there are 50 carefully chosen web designs (that is a total of 700 web designs). We have called this ‘complete’ inspirational collection the Web Design Style Series. In total the entire collection has had just over 5,000 Delicious saves, and as [...]

Good color choices should never be taken for granted in web design. A bad color selection or combination can have the same negative effective as poorly layed-out content or can create the same frustration as an excessively slow loading page. So, underestimate the power of color at your own peril. Even with a myriad of colors, the chances of stumbling into good a eye-pleasing color by mixing two or more together are very very slim. To help make a good [...]

A common misconception is that black is thought of as a color in the same way that red, blue, purple or even green are. In actual fact, black is the complete absence of all color and light, essentially making it the ultimate non-color. And as such, a certain element of caution needs to be taken when using black as the main color of your web design. Black will absorb and dilute all colors that surround it, so your secondary color [...]

Color is the perceivable characteristic of light; light is energy, so color is a form of energy. In 1666 sir Isaac Newton discovered that sunlight is a mixture of colors by noticing that when a ray of light passes through a prism it is dispersed into its seven constituent colors: red, orange, yellow, green, blue, indigo and violet. We see different colors because some objects reflect/absorb specific wavelengths. Human eyes perceive these wavelengths as colors. Understanding Color In web design [...]

In recent weeks I have written about website inspiration styles, showed were to get the best free icons to gloss up your site, the proper fonts to use and were to get the best WordPress Themes. This week I am going to write about color, and the importance of selecting a perfect color scheme. There are many different building blocks to designing and building a web site. Content/product has always got to be at the forefront of your mind in [...]