Your logo or brand has got to be much more than just a corporate badge or a simple recognizable, memorable mark. It needs to reflect who you are, what your business is and even how you work. The logo designer’s creativity and imagination are the integral parts in the logo design process, the client can describe what they want, and the designer has to visualize it. He or she has to create a high impact creative brand, that has to not only work on screen, but also for a variety of media, like posters, signage, letterheads and even for apparel.
The logos and the tutorials below will, hopefully, give you an insight into the process of designing a logo within Adobe Illustrator.