In today’s freelancing climate, one of the best things you can do in terms of marketing yourself is to think in what I like to call “Test Terms.” What does this mean? When a food…
Topic Archives
Freelance Archives
A Freelancers Journey – Building a Sustainable Web Development Business [Interactive Discussion]
Over the last 6 months I’ve chatted to some world renowned experts about building a sustainable web development business on my podcast Agency Talk. Below I’ve pulled out some of the best bits that will…
Sketchbooks – The Designer’s Cookbook
As a food lover, I absolutely adore cookbooks. I have a ton of them – all filled with pages and pages of delicious recipes for me to try and experiment with. Perhaps some of you…
Don’t Assume Anything – Improve The Way You Communicate With Your Clients
When you walk into a bakery, what’s the first thing you want to know? Do you care that the bakery was started back in the ’60s by the current owner’s immigrant Grandma? Or that the…
Using Your Own Design Voice
I have a confession to make today: when I started writing this article, I was stumped at how to best phrase my main idea. I had something important I needed to tell you wonderful readers,…
Storytelling For Freelancers
Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for,…
Lessons Learned From an Experienced Freelancer
As freelancers navigate their way into the world of contracted work, there are a variety of good times and bad times. The good times in particular involve a steady list of clients as well as…
Me, We or Idea. What stage of freelancing are you at?
You know how some freelancers tend to effortlessly attract clients and business opportunities? They don’t have to push sales, clients seem to call incessantly and they hardly have any time to fit all the new…
Talking Cash: Preventing Future Client Burn
It seems like every designer has a horror story or two (or seventeen) about getting ripped off by a client who refuses to pay. Once it happens, there’s not too much you can do. It…
Don’t Over-Crowd The Plate! 4 Ways To Simplify Your Designs
You probably know that putting too much food on your plate is usually a bad idea. Since research indicates that you’re more likely to overeat if you fill your plate, it’s not a good thing…
