Category Archives Freelance

Freelance Archives

Welcome to our Freelance archives. In this category, our authors, freelancers like you, share their extensive knowledge and experiences.

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Navigating the Social Media Minefield as a Freelancer

The marketing power of social media is undeniable. Which is why freelancers and small business owners are always looking for tools that can assist them in making the most of their social media presence. Without the budget to hire someone to manage this arm of your marketing plan, which is a boat many freelancers find themselves in, you alone have…

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Testing Your Marketing Efforts as a Freelancer

In today’s freelancing climate, one of the best things you can do in terms of marketing yourself is to think in what I like to call “Test Terms.” What does this mean? When a food company is developing a new product to release into the market, they don’t simply travel in a straight line from recipe to manufacturing to stocking…

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A Freelancers Journey – Building a Sustainable Web Development Business [Interactive Discussion]

Over the last 6 months I’ve chatted to some world renowned experts about building a sustainable web development business on my podcast Agency Talk. Below I’ve pulled out some of the best bits that will help you on the path from freelancer to strong, sustainable web development business owner. Click on each step for 1 minute of audio from each…

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Sketchbooks – The Designer’s Cookbook

As a food lover, I absolutely adore cookbooks. I have a ton of them – all filled with pages and pages of delicious recipes for me to try and experiment with. Perhaps some of you do as well. My favorite part of a cookbook is the visuals – mouth-watering pictures of food heaven on perfectly arranged plates. It’s enough to…

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Improve Your Communication With Your Clients

When you walk into a bakery, what’s the first thing you want to know? Do you care that the bakery was started back in the ’60s by the current owner’s immigrant Grandma? Or that the head pastry chef’s favorite dessert is a strawberry cheese Danish with the perfect blend of cheesiness, flakiness, and strawberry-ness? Or how about that the tiles…

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Using Your Own Design Voice

Your design voice – or design style, if you will – is how you choose to relay information to your audience. That sounds simple, but for the uninitiated, it can be incredibly confusing. I have a confession to make today: when I started writing this article, I was stumped at how to best phrase my main idea. I had something…

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Storytelling For Freelancers

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story….

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Lessons Learned From an Experienced Freelancer

As freelancers navigate their way into the world of contracted work, there are a variety of good times and bad times. The good times in particular involve a steady list of clients as well as consistent income throughout the year. Whether you’re freelancing full-time or part-time there are a lot of things to keep in mind when approaching any new…

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Me, We or Idea. What stage is your freelance business at?

You know how some freelancers tend to effortlessly attract clients and business opportunities? They don’t have to push sales, clients seem to call incessantly and they hardly have any time to fit all the new business in. For others, business is always a struggle. There’s never a guarantee when the phone will ring again, there’s a perpetual shortage of cash…

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Talking Cash: Preventing Future Client Burn

It seems like every designer has a horror story or two (or seventeen) about getting ripped off by a client who refuses to pay. Once it happens, there’s not too much you can do. It sucks, but it’s the simple truth. If you didn’t get a contract or a clear payment process established in the beginning, a lot of the…