Culture can play a strong part in the style and position of a logo and brand. Asian culture and food is popular around the world and is particularly popular with Western consumers. In design and marketing, there are two reasons a logo or brand might be Asian themed: 1) the product or service might be Asian in nature (for example a Sushi restaurant) or 2) an Asian theme might symbolize something about your product (such as with “Sumo Messenger” below). In both cases (assuming your target market is primarily Westerners) a good Asian themed logo will involve a mix of Asian style with Western aesthetic.
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The logos below include fantastic examples Asian themed logos for products or services targeting English-speaking consumers.
30 Asian / Oriental Logos
Jindojo
Japan Style
Banzai Tokyo
Touring Japan
MIAGUIII Fashion Logo
Ninja Mask
Ninja Architect Logo
Sumo Messenger
Mama Fu’s
Sun Tzu
Founder
Bonsai Media Group
Pure Asian Cuisine
East of Italy
Osaka
SKN Lawyers
Sensei
Hong Kong Design Institute
Makaha
Nomad Design
Bairindo
Kabuki
Photographer Sushi
Tempura Mori
Wu Tao
Futianxingen
Silk Flex
Asia & Beyond
Sushi Masters
Denshu Sushi
Conclusion
Does your Asian themed logo adopt a modern, western design aesthetic like the logos above? If not, consider using the colors black, red and white juxtaposed to create contrast and a bold logo (along with an elegant font).
About the Authors
This article was written by Alec Lynch and Emily Howman of DesignCrowd.com – a website for design crowdsourcing and logo contests. You can contact Alec and DesignCrowd via DesignCrowd’s Twitter page.
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