Category Archives Design

Design Archives

In this category you will find general articles, insightful tutorials and useful resources covering all aspects of design.


Your Guide to Becoming a Freelance Web Designer

Your Guide to Becoming a Freelance Web Designer has been written to help both those who are thinking of a freelance career and those who already have one. It’s a collection of easy-to-understand concepts and honest advice. Everything you read in the book comes directly from my 14+ years of experience as a freelance designer/developer. Frankly, when I started my…


The Impact of Simple Design

Simple design isn’t the act of removing design elements until something ‘looks’ pretty. It definitely isn’t dumbing down a product until the complex elements no longer clutter the interface. To create a truly simple design, whether it’s a product, webpage, or interface, takes more work than to create something that isn’t found as simple. What is Simple? To begin, we…


Harnessing The Power Of Design Mythology

There’s a legend among the cheese connoisseurs of New York City. In most of the US, it’s illegal to sell raw (non-pasteurized) dairy products. The reasons why are complicated, but many non-Americans who were raised on fresh milk and cheeses are often surprised when they come stateside and are unable to purchase anything that came purely from a cow. Nevertheless,…


Getting Them Below the Fold

In this article we’ll go over what you’re really supposed to be doing as a designer, and just what role your designs play in your client’s sales funnel, and ultimately helping them get their customers ‘below the fold’. Many designers are confused about how they should go about making their designs sell their clients’ product or service to potential customers….


The Difference Between Visual Art and Graphic Design

The fine line that separates visual art and graphic design is something that’s been debated for a very long time. While both artists and designers compose visuals and have a shared toolkit and knowledge base, there’s a distinct difference between the two. Pinpointing exactly what the difference is, that’s where things gets tricky. [Image Source] Many designers would consider themselves…


Why Working For Cheap Isn’t Always Bad

How many of you know the proper way to approach a diet? Many people don’t, which is why they fail to work. There’s a specific mentality you need to have in order to get through a diet successfully, and it has to do with what you believe about the permanence of your current situation. When starting a design project, whether…


Stop Marketing To The Competition!

As a creative freelancer, I’ve seen a peculiar trend among other freelancers more times than I’d like to recount. I’m going to bring some attention to it, and hopefully persuade at least a few out there to reverse it. The trend is this: many freelancers tend to post things on their blogs that go into the dense particulars of their…


Improving Your Design Workflow – The Cupcake Method

Ah, cupcakes. Who doesn’t love those little, round bites of deliciousness? With a history spanning many, many years, cupcakes have a rich legacy that includes chemistry, enterprise, and problem solving. Today we’ll explore five ways the design process is remarkably similar to the process pastry chefs use to bake cupcakes, and what designers can do to improve their own design…


Dealing With Overly Opinionated Clients

Do you know what a shoemaker is? Well… it’s a person who makes shoes. But it also has another meaning. In the culinary world, a shoemaker is a hack – someone who is typically ill-informed and incompetent, and who uses shortcuts to get around their lack of skill. The term comes from the oddity of having a person who makes…


Getting Smarter: How Changing Your Mindset Can Help Your Web Design Goals

Imagine you had a child who just finished learning addition and subtraction. You gave him a math task at home to test his skills and he solved the task successfully! “Wow, you must be really smart”, is what you would probably say to him. Congratulations, you’ve just made the first “mindset” mistake. But wait, what’s wrong about praising a child?…


The freelance pricing trap and how to get out of it

Freelancing is riddled with challenges. First, freelancers are left to figure out how to land new clients. They have to cold call potential leads, effectively display their portfolio, and expertly request for referrals to keep a steady stream of work coming in. Once that’s taken care of, they have to manage their time and their projects to get everything finished…