Advertising the Cool Vespa, a Timeless Design Icon

The Vespa, with its typically Italian elegant design, is a timeless design icon. For over sixty years now, Vespa has been building many models of its low running cost scooter using the same design basis as its original.

They know it, we know it, Vespas look cool and are cool.

In modern times how do you advertise a timeless design icon? Below you will find a small selection of modern Vespa print ads.

Vespa Squareheads

Vespa Cops

Vespa Tram

Vespa Words

Vespa Kustaa

Vespa Rainbow

Vespa Metal

Vespa Cheetah

ut of Milk

The Commute

To The Dentist

To The Inlaws

Vespa Australia Ad

Piaggio Vespa – Eiffel Tower

Piaggio Vespa – Statue of Liberty

Piaggio Vespa – Big Ben

Vespa Poster