The Evolution of Nike Footwear

London based designer Stephen Cheetham has created a nostalgic collection of posters entitled ‘Nike Decades’. The huge illustrations series includes an iconic pair of trainers from every single year, from the 1970s through to the 2000s.

Interestingly, the evolution seems to have come full-circle as the footwear from the 1970s have came back into fashion in the 2010s.

The Evolution of Nike Footwear

the evolution of nike footwear posters 1970s
The 1970s

nike footwear poster series Leather Cortez 1970
Nike Leather Cortez (1970)

nike footwear poster series trainers 1980s
The 1980s

the evolution of nike footwear posters Approach 1970s
Nike Approach (1980)

the evolution of nike footwear posters trainers 1990s
The 1990s

the evolution nike trainers Air Max 1990
Air Max (1990)

the evolution nike trainers 2000s
The 2000s

the evolution nike trainers Presto 2000
Presto (2000)

View the full series here →

(601 Posts)

Paul Andrew

Paul is the founder and editor of Speckyboy Design Magazine. He has many years experience within the web design industry and a passion for the latest web technologies and design trends. He lives in the small town of Inverness in the north of Scotland. Follow him on Twitter.


  • Just like many things in America they got bigger and more complicated until the turn of the century when they incorporated newly available technologies and went to a much simpler but more high tech design. Very cool.