Topic Archives

UX Marketing

Taking the Marketing Approach to UX

Taking the Marketing Approach to UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers…

How to Optimize Landing Pages for Multichannel Marketing

How to Optimize Landing Pages for Multichannel Marketing

Strictly defined, a landing page is a singular web page that’s built to receive visitors from a defined subset of a target audience. These pages are responsible for persuading visitors…

How to Optimize Your Email Marketing Campaigns with the Right UX Design

How to Optimize Your Email Marketing Campaigns with the Right UX Design

Whether in the physical or digital world, an emotional and/or intellectual reaction is aroused in the consumer based on how it looks, feels, and works, and will dictate if they…

Multichannel Marketing 101: What Is It and Why You Need It

Multichannel Marketing 101: What Is It and Why You Need It

Our means of doing marketing has come a long way. Today, there are plenty of different approaches marketers can use when it comes to advancing their products or service. Emerging…

The Business Impact of the Mobile Web’s Phenomenal Growth

The Business Impact of the Mobile Web’s Phenomenal Growth