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How Empathy & Personalized Interfaces Can Help Improve UX

How Empathy & Personalized Interfaces Can Help Improve UX

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UX Design

Personalization and intuitiveness are integral parts of modern web design and are vital to crafting amazing user experiences.

Leveraging User Data for Improved UX

Leveraging User Data for Improved UX

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UX Design

Data is currently one of the most valuable commodities and resources on the planet to countless businesses, and the value of data isn’t expected to dwindle anytime soon. Data is…

Strategies to Improve Your Site’s Conversion Rate in 2019

Strategies to Improve Your Site’s Conversion Rate in 2019

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UX Design

With a host of marketing channels available today, it’s easy for your website to take a backseat to all the trending platforms like Facebook marketing and paid stories. But your…

Google Analytics Tips for UX Research

Google Analytics Tips for UX Research

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UX Design

Google Analytics can be an incredibly powerful tool for optimising your site’s user experience. Here are my top tips for harnessing its full potential. 1. Always have a goal Google…

The Research-Backed Impact of Not Using UX Patterns

The Research-Backed Impact of Not Using UX Patterns

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UX Design

Most people are creatures of habit. We love doing the same thing, the same way, day in and day out. Research tells us that we’re hard-wired for predictability, and that…

Tips, Tricks and Tools of Screenshot Click Testing

Tips, Tricks and Tools of Screenshot Click Testing

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UX Design