Category Archives

UX Design

Notoriously difficult to define, User Experience (UX) Design is more than anything else the analytical side of creating a web or mobile User Interface (UI), with the goal of producing websites and mobile apps that work as intended, are easy to use, and users love to interact with.

Here you will find an extensive collection of articles, tips, and recommended tools, written by professional UX Designers, covering all aspects of User Experience Design.

How to Use Micro-Interactions to Drive User Engagement

How to Use Micro-Interactions to Drive User Engagement

Modern businesses need to stay constantly relevant to their consumer bases if they want to survive, and one of the best methods for doing that is driving customer engagement and…

The Role Functional Animation Plays in Enhancing User Experience

The Role Functional Animation Plays in Enhancing User Experience

The road to better UX involves various factors, including website design and functionality, product quality, customer service, eCommerce, and much more. While most UX initiatives require extensive research, testing, and…

Infinite Scrolling: Is it Helping or Hurting Your Business?

Infinite Scrolling: Is it Helping or Hurting Your Business?

When it comes to content marketing and web design, it’s increasingly important to be a thought leader in your field. Millennials are notorious for skimming web pages, making up their…

A Comprehensive Guide on the “Whys” of Site Optimization

A Comprehensive Guide on the “Whys” of Site Optimization

Companies typically have objectives in mind when they create websites. Maybe they want to promote a brand name or gain members. Perhaps they are trying to boost online sales. For…

How to Fix Common On-Site Search Mistakes

How to Fix Common On-Site Search Mistakes

Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad:…

32 Posters That Debunk Common UX Misconceptions

32 Posters That Debunk Common UX Misconceptions

You may have heard of UX Myths from user-experience designer Zoltán Gócza. It’s basically a collection of 32 (now up to 33!) common web design user experience misconceptions that are…

Can the Visually Impaired Access Your Site?

Can the Visually Impaired Access Your Site?

It’s important to take all potential website visitors into consideration. This includes the visually impaired.

The Time-Saving Design Trend & How to Use It

The Time-Saving Design Trend & How to Use It

A functional website is no longer enough to set a brand apart from competitors. To stand out, digital assets need to look beautiful, function seamlessly, and immediately cater to a…

Taking the Marketing Approach to UX

Taking the Marketing Approach to UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers…

Leveraging User Data for Improved UX

Leveraging User Data for Improved UX

Data is currently one of the most valuable commodities and resources on the planet to countless businesses, and the value of data isn’t expected to dwindle anytime soon. Data is…

8 Microinteractions to Help Improve User Experience

8 Microinteractions to Help Improve User Experience