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53 Steps to follow if you want to become Freelance Web Designer/Developer (60+ Resources)

February 24, 2008 by Paul Andrew

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In recent months I have been setting myself up as a Freelance Web designer/Developer, if I told you it was a rocky road I wouldn’t be exaggerating . If I had followed the check-list I have compiled below it would have made my life that little bit easier and stress free. But, like most things, entering into a new chapter can make you feel blindfolded and you stumble about trying to find the answers. Hopefully this list will help you.

But the truth of the matter is I have completed my transition, I am a Freelance Web Designer and couldn’t be happier.

Please note that this post is fairly old and some of the points and resources may no longer be relevant.

53 Steps to becoming a Freelancer Web Designer/Developer

1. Set a realistic date for starting officially as a Freelance Designer.
(When I say realistic, I mean six months+, and not weeks). Stick to this date.

2. Write out a plan-of action for your new business.
(Always remember it is a business you are building).
Further Reading: Creating a Plan of Action.

3. Save as much money as you can in that six months.
(You’ll need money for stationery, lawyers, accountants, hardware, software…).

4. Make an appointment at your local bank to discuss a business account..
(If you can try to avoid asking for an overdraft, do that. Same with a Credit Card).

5. Familiarize yourself with what your and your clients legal obligations are, then speak to a lawyer about a Contract Draft.
(When it comes to legalities you can’t afford any mistakes,the expense is worth it).
Further Reading: Legalese for Freelancers: Creating a Contract.

6. Design a logo that can be easily identified.
(This is who you are from now on).
Further Reading: Top 50 Logo Design Tutorials.

7. Design letterheads for your stationery, have them professionally printed.
(Order about 200).
Further Reading: Create Letterhead Templates in MS Word.

8. Design a business card, again, have them professionally printed.
(Something memorable that reflects your logo).
Further Reading: Art of the Business Card.

9. Build contacts with other designers in your local area.
(They may pass you work, and vice-versa).

10. Build contacts online with other designers.
(As above).

11. Register your new Domain Name.
(Be quick with this, don’t allow the pirates to buy it first!).
Further Reading: Register Domain Name.

12. Get an excellent Web Host.
(Try to get a host with the best reputation and the most features. This is an expense that you should not spare.).
Further Reading: http://www.besthostratings.com/.

13. Plan your Online Presence, and plan the Marketing for it.
(Were will I feature my work? Will I have my portfolio on my own site or will I have it on a Social Site).
Further Reading: 3 Freelance Marketing Tips From The Company Behind Billion Dollar Brands.

14. Get a Gmail Account using your new domain name.
(Don’t you already have one?).
Visit: Google Mail.

15. Open a Pownce account.
(This to me is better than most Instant Messengers).
Visit: http://pownce.com/.

16. Open a Tumblr account.
(Its all about exposure).
Visit: http://tumblr.com/.

17. Make sure you have an Instant Message account.
(Some clients will like this).
Visit: Cspace.

18. If working from home, designate an area specifically for work.
(Attempt to keep your working life separate from everything else).

19. Check your hardware, do you need a new computer, printer…
(A laptop is a must).

20. Invest in a copy of Adobe Creative Studio.
(Having the best software won’t make you the best, it will just make you prepared).
Visit: Adobe Creative Studio Homepage.

21. Invest in a copy of the latest Microsoft Office. Build your contact list with Outlook.
(Expensive but worth it).
Visit: Microsoft Office Homepage.

22. Check your desk / workstation.
(Is it big enough? Is it adequate? Is it clutter free?).
Further Reading: 12 Ways to Pimp your Office.

23. Invest in a filing cabinet.
(Keep all the paperwork, from your clients, lawyers, banks and accountants).
Further Reading: Five Things To Do To(Or For) Your Accountant At Tax Time.

24. Is your chair comfortable?(Lazy-boy Ecliner would be perfect, wouldn’t it?).
Further Reading: 12 Ways to Pimp your Office.

25. Get a new phone line installed purely for business.
(You don’t want the kids answering the phone to potential clients, would you?).

26. Speak to an accountant, and familiarize yourself with tax laws.
(Anything to do with taxes, I would rather leave to someone else).
Further Reading: Out-Law Part 2.

27. Give at least a months leaving notice at work.
(And make sure you complete and leave no unfinished business at work.).
Further Reading: Leaving Notice Template.

28. Leave your job on good terms.
(You might need to go back).

29. Write a thank you letter to your previous employer and thank them for the experience and knowledge they have given you.
(They may pass you work).
Further Reading: Thank You Letter Help.

30. Type out your contracts with Word, and print on your new letter headed paper.
(Reread it, and reread it again. Ensure you haven’t made any mistakes from your lawyers original).

31. Write out a proposal template for your potential clients.
(It will save you a lot of time later).
Further Reading: Design Proposal Template.

32. If your target is local business, have a look at the standard of web design in your area.
(Make sure you can match or super seed these standards).
Further Reading: The Monster List of Freelancing Job Sites.

33. If your target is Worldwide, register with as many Designer Listing sites as you can.
(Its all about exposure, making yourself available).
Further Reading: “>http://webdesignfinders.net/.

34. Design your portfolio/homepage and launch.
(Nothing to complicated, just appealing and accessible).
Further Reading:5 Tasks You Should Stop Putting Off.

35. List all the services that you offer on your portfolio/homepage.
(Be Honest.).

36. On your contact page insert a simple form, and all other means of contact( instant messenger, tumblr, Pownce…)(Better than an just an email link.).

37. Email all your contacts and let them know that you are intending launching in X amount of weeks.

38. Post a letter(stating who you are and your services), with your business card, to some prominent businesses in your area.
(Get your name out).

39. Speak to some local Newspapers, and inquire about the price of advertising.
(Cheaper isn’t always better).

40. Try advertising online.
(If you have the money, you could try this route).

41. Any inquiries you receive, be prompt with your replies.
(Be professional).
Further Reading: Building Credibility: 11 Ways to Show You’re a Professional(Mason Hipp).

42. Decide whether you will charge hourly or by project.
(Maybe both).
Further Reading: Nine Factors to Consider When Determining Your Price.

43. Work out how much money you need to make in a year to make ends meet.
(Taking into account business expenses as well as living expenses).

44. Don’t set your prices too high nor too low.
(Too low makes you look desperate).
Further Reading: Top Ten Signs You May Be Charging Too Little(Jack Knight).

45. Speak to your accountant about your yearly plans, and monthly funds you hope to have at your disposal.
(Its all about planning).

46. Speak to friends and family and warn them that you maybe going to work long hours.
(Make sure you always allocate time for them, all the same).
Further Reading: Balancing Work & Family(Allan Branch).

47. Advertise.
(This is the beginning).

48. Don’t take on too much work, too soon.
(You may rush projects, lowering the quality, thus your reputation).
Further Reading: Top 5 Freelancing Mistakes.

49. Take regular breaks.
(A breathe of fresh air and a coffee will do wonders for the mind).
10 Productivity Tips are Better Than 101 .

50. Remember your customer services skills.
(Clients are always good for referrals and repeat business).
Further Reading: How to Deal With Upset Clients.

51. Most of your new work may not be a full Site Design.
(It maybe some small tweaking or developing for another design agency).

52. Don’t design too adventurously with conservative companies…
(They will probably just want something simple for there users).

53. …On the other hand try to enjoy your work and be CREATIVE.(You will still have to work hard).
Further Reading:8 Web Design Mistakes That Developers Make.

Essential Further Reading

Legalese for Freelancers: Creating a Contract
Top Ten Signs You May Be Charging Too Little
13 Breeds Of Freelancer And How To Up Your Game
101 Essential Freelancing Resources
Five Things To Do To(Or For) Your Accountant At Tax Time
5 Tasks You Should Stop Putting Off
8 Web Design Mistakes That Developers Make
10 Absolute “Nos!” for Freelancers
8 Common Misconceptions About Freelancers
Nine Factors to Consider When Determining Your Price
Balancing Work & Family
How to Deal With Upset Clients

Author: Paul Andrew (566 Posts)

Paul Andrew is the editor and founder of Speckyboy Design Magazine. You can follow Speckyboy on Twitter, on Facebook, on Digg or you can subscribe via RSS.

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  • http://www.creditcardarticles.net Aaron Wakling

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Aaron Wakling

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  • http://www.apnaonline.ca Geoserv

    Very nice, I have been trying to do some freelance stuff myself, list will come in handy.

    Added to TopStumbles:
    http://www.topstumbles.com/

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  • Mr Splashy Pants

    I disagree with 21. Microsoft Office would not be worth it if it came with a time machine to give you back all the time M$ products took away from you by crashing for the last 20 years.

    Open Office is free, it does Office better than Office can and you can go here to get it:
    http://download.openoffice.org/

    I mean c’mon here people. We’re the tech specialists. People trust us to know how to help them and if we can’t get the idea injected into the cultural consciousness that Office is not a must have, we’ll be forever plagued by products like Vista. ugh.

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  • Marsail

    Re: #30. Why would you ever use MS Word (or any other word processor) for writing things up when you have a professional typesetting tool? (Adobe InDesign; in suggestion #20).

    I agree with Mr Splashy Pants. Use OpenOffice if you must use an office suite.

  • Pingback: Link notes dal 23 2 2008 al 25 2 2008 » Sapientone

  • http://rogergordon.net Roger Gordon

    While I’ve heard (or thought of) most of these steps before, I’ve never read such a succinct summary of these kinds of ideas. Thank you very much

  • liam

    Very useful. Most of them I was already aware of, but saves me writing a list now that you have for me!

    Seriously though, nice work – Thanks!

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  • HS

    Nice. Love the ending.

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  • http://www.freelister.info AmeyJah

    Really awesome to become perfect Freelance Web Designer/Developer. I know many things but I am not able to stick with my plan. Now, I will re-evaluate my plan and try to implement it.

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  • http://www.imghostit.com Ryan

    Great article!

    *Bookmarked and Stumbled*

  • http://www.thebaldchemist.com The Baldchemist

    Ah Specky. A logo on a web site? Nah, not needed. No-one remembers your logo.
    Its your name that the punters remember.
    Branding is about who the comapny is and what it stands for. Go and have a look at our site and I’ ll see if I can get you some business.
    Take care and get as much joy as you can from everyday.

  • Daniel

    Wow, what a list. So you can’t just go to a few local businesses then and ask if they need a site?

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  • http://www.intense-infoway.com Srinivasane

    Relay Good to people like me, I am looking the same for a long time, Now I will be started to shaping out. Thank You very much

  • http://www.india-webdesigner.com Ajinkya

    I’m too a freelacne webdesigner from India, i hvae done a few steps from it, but I’m still in college so cant dp some Law steps.

    but this article really lead me to teh things i Must do. :)

    thanks

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  • http://www.ryanbattles.com Ryan Battles – Freelance Web Designer and Developer

    Thank you for the great list. I have found it very valuable! I would also add to the list to purchase Sitepoint’s web design business kit (expensive but invaluable), or become a regular reader of a freelance blog or community.

  • http://affiliatefreelance.blogspot.com Rachael

    Nice post there :) ! Check out this site too for good affiliate reviews !. Has some pretty nice tricks that you can use to increase “work from home” efficiency.
    Work From Home with Freelance and Affiliate
    http://affiliatefreelance.blogspot.com

  • Jason A.

    Thanks for the link to BUY proposal templates. Dick.

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  • me

    Very nice article, now where can I learn how to become a Web Designer?

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  • http://cozumeldivingltd.com Erwin List

    I like your 53 steps. But you did not give me an idea what programs i have to learn. I am trying to know if mySQl is a good one to know and what other programs i need to know to make it work.

    Thank You

  • DarkDeny

    Please note, that link in item #33 in further reading is incorrect.
    “>http://webdesignfinders.net/.

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  • http://www.rakhas.info Roberto

    Wow nice work, very useful.- Thanks!

  • http://www.brianwiltshire.net Brian

    I disagree with
    21. Invest in acopy of the latest Microsoft Office. Build your contact list with Outlook.
    (Expensive but worth it).

    You are much better of by getting Open Office, it’s free and exactly the same !!!

    Also using Thunderbird for your mail is also better than outlook

    Other than that, a good post

  • http://www.looogobd.com raihanul haque

    All over it is good one but could write more about portfolio writting. thanks.

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  • Bird

    Yeah, encouraging young designers to use Outlook and Word kills this article for me.

    Young designers – buy a MAC and never, ever look back.

  • http://amberweinberg.com/ Amber Weinberg

    Good ideas but I would have given some more tips on finding work.

    And Bird above, you can use Word and Outlook on a Mac…although I like Apple’s Pages and Numbers better, but just because I’m biased ;)

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  • http://www.cginspired.com Chris – freelance web designer

    Great list, very thorough. You could write a whole post on just finding work to be honest. Outlook does a fine job, probably not worth investing in Word though while open office is around as they’re essentially the same.

  • http://jnipublishing.com deangelo

    i think your list is what work for you so you decided to post it up there .. SO KUDOS TO YOU … lol Gave me lots to think about [gotta really get serious about my work]. Thanks again

  • http://www.fritschlecommunications.com kyle

    Nice article. It’s a good list to get someone started.

  • http://www.happydogwebproductions.com Ryan

    Nice list. I just winged it years back. Could have used something like this

  • http://www.rodrigo-silveira.com Rodrigo Freelance

    “3. Save as much money as you can in that six months.
    (You

  • DB

    A brilliant list. I have been working as a web designer for 10 years and No 3 is very true. It’s feast or famine. I always try to keep a years reserve on hand.

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  • http://www.andy-morley.co.uk Andy Morley

    Hi Paul, a very nice post, i’ve been reading a lot of blog posts about this recently.

    Your post gives some very valid points, I have approached the subject from a slightly different angle in my blog.

    I have basically started from the point of forming a company or business, talking about becoming a Sole Trader or forming a Limited Company, I think you have brushed on this when you mention finding an accountant and learning Tax laws.

    Have a read and hopefully you will agree that it complements your post.

    How To Become A Freelance Web Designer.

    http://www.andy-morley.co.uk.

    Keep up the good work !!! :)

    Thanks – Andy

  • http://notyet Mottsey

    Thanks for a well thought out article. I have bookmarked it and will apply a lot of it to my fledgling business idea. I would also like to point out in number 32. super seed (supercede) and number 52. there (their). Apart from that awesome, concise and very helpful. Thank you.

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  • Khawaja Hamad

    Great post , really use full and help full tips. All 53 of them.

  • http://www.facebook.com/profile.php?id=588445346 Douglas Deyvon Mills

    Nice Post Great info and article

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  • David Bremner

    All of these tips are useless and I’ll tell you why.

    Web design is dead! With the advent of CMSs, the plethora of quality templates and DIY solutions and the onset of overseas outsourcing, it’s not viable for companies to invest in local designers who charge what (to them seems like) extortionately high rates.

    The multitude of people entering web design as a quick and cheap way to earn money has seen people undercutting and undercutting eachother until the perceived value of web design itself is 0.

    I mean look at it… if people didn’t think web design wasn’t expensive, there wouldn’t be so many ‘free website / design / template ‘ services springing up left right and centre. They are just filling the biggest primary need of its consumer base – the fact that people simply DON’T WANT TO PAY for a website.

    Larger, more commercial clients will most likely employ teams via outsourcing or local agencies who are well connected, but this leaves the freelancer swimming in an ocean of competition, completely overwhelmed and underappreciated.

    This is 2011. If you are thinking of getting into web design, PLEASE PLEASE DON’T. It’s too competitive to be feasible and you won’t be respected in the least. 

    Bottom line is, leave the web design to the Indians.

    • http://pulse.yahoo.com/_EB5G64YL5BLAR5EMOMLURKWLWU T K

      David, what’s the deal? Are you a failed web designer trying to fend off competition with your degrading comment?

    • http://twitter.com/PhilosophicRant Philosophical Ranter

      You’re statement is well off. If you are an independent ‘work from home’ developer/designer. There are millions of businesses and thousands of OLD websites that need updating, optimising and maintaining. Most established web designers would pass on smaller contracts that would not be worth their time and effort if you develop a relationship with them. As an independent you can afford to take on lots of smaller contracts as you have very limited overheads and the majority of businesses out there, not only want to advertise online, but know very little about how to go about it. There are also many optional services you can offer clients too if you think about it. However, this is not a get rich quick rich type of business. Like most work it is enduring and really only something you should get into if you have the ability, tenacity and above all, real interest.

  • http://www.solankidesign.co.uk Sats Solanki

    Thanks that was useful!

  • Heba

    thank you , i learned a lot from this article…..wish me luck as a new web developer.

  • Jeroen

    54. Spell check everything you write.
    (Be professional) 

    I’ve stumbled upon multiple to/too, there/their/they’re etc errors in your post without even looking.

    • http://twitter.com/PhilosophicRant Philosophical Ranter

      ‘Without even looking’? – That is obvious because aside from the couple of apostrophes, grammar and a few spacing errors, there isn’t one of the spelling error you referred too in this article. Besides which although your first statement is helpful, your second statement isn’t required and like this post – irrelevant to the topic. If you are adult, it’s immature of you to point out these errors – particularly in the smug and inaccurate way you have here. Embarrassing!

      • Dion Yates

        I’m a little late in joining this discussion, but the tone of Jeroen’s post struck me as constructive, whereas you got personal with the words ‘smug’ and ‘embarrassing’. And grammatical mistakes are entirely relevant in a details-oriented field such as web design.

        Anyway, a big thank you to Speckyboy/Paul for his useful and authoritative article – it’s great to see professionals sharing their experience and making entry into this crowded industry smoother for newbies, rather than guarding their knowledge jealously.

  • Eddiediaz8

    Very nice!!!! Point 50 resonates with my company EddieDiaz8  

  • http://twitter.com/avelvet101 Nguyen Best

    Can you give more tip to create community relations ? Thanks

  • Web Design Malaga

     I agre with most of these pointers. I would disagree with buying MIcrosoft Office. OpenOffice is a solid free alternative and there are open source alternatives to the adobe creative suite also. Inkscape,Gimp spring to mind.

  • TellIt

    You lost me at don’t allow the pirates to buy it… Newb! If you are going to write tech advice at least use the proper nomenclature in the correct context.

    Yeah pirates are known for going around buying things, argghhh!!! Yo-Ho-Ho and may I purchase some rum?

  • danai_p

    Why so much hate? I am a freelance web designer and first i have to say that web design is not dead, and second of all, these are some really useful tips.. Especially for someone that starts freelancing now..

  • http://twitter.com/PhilosophicRant Philosophical Ranter

    I am always amazed at how rude people are to each other. Especially when those people are clearly trying to assist others. Regardless of whether this helps or not, someone has still put time and effort into this article. How about a bit of courtesy to go along with constructive criticism. Many of the points in this article have merit and can be used as a checklist. I for one appreciate the effort. Thank you.

  • Sundip111

    http://www.howtobecomeawebdeveloper.info/

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