Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.


4 Reasons Minimum Viable Products Fail

It is common belief that roughly 80-90% of products fail. Although this figure defies logic, the myth persists. If over 80% of new products truly fail, does it make sense for anyone to take a professional career risk by committing…


Building Minimum Viable Products at Spotify

Many companies face the paradox of wanting to build a delightful product without knowing if people actually want the product until it’s released. Spotify’s vision was to give people the right music at the right time while incentivizing artists by…