Category Archives UX

UX Archives

In this category our authors share their extensive web and mobile user experience knowledge with you.

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Fact or Opinion? Perfecting UX

Focus on UX, amazingly, can still get sidelined on a project where tastes and opinions dominate. Short of attempting the impossible and appealing to everyone, satisfying project managers (or even the designers themselves) rules decision-making. As an afterthought, UX gets…

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Taking the Marketing Approach to UX

The key to successful marketing is advertising a solution, and selling the tool that provides it. Put another way, by looking at the jobs people are trying to accomplish, marketers can better interact with their prospects. Now imagine we think…